Christi B. LaMarca

I led content direction and script development for videos that reach our existing and emerging audience and drive branding and engagement. I worked with various creative partners and teams to bring insight-driven strategies to life.

The client came to the team with a hot request to fulfill a media buy on the Regal Theater at LA Live and we got to work. I used Smartfood flavors and popular movie genres to drive popcorn snacking with movie watching. We delivered in less than 24-hours!

Creative Copy - Christi LaMarca
Art Direction - Christian Hoyle

Hailey and Justin Bieber posted a photo having a picnic and they included a bag of Bare chips so of course we had to send them bag of their favorite snack, but first we customized it for the happy couple.

Creative Copy - Christi LaMarca
Art Direction/Design - Eric Snodgrass

When Smartfood popcorn appeared in Olivia Rodrigo's music video, Good 4 U, we knew we had to pop on the buzz train. We created a custom bag for Olivia in record time and sent it to her team as a thank you.

Art Direction/Design - Tina Gorena
Creative Copy - Christi LaMarca

I worked with a talented art director to develop a fresh creative campaign for JCPenney. We created a comprehensive toolkit with explorations and executions for print, digital, in store and social. The campaign was well received by customers and helped drive an increase in sales.

Worked closely with art partners to develop creative ideas for the 2015 Prom campaign. I created multiple concepts to align with the marketing strategy and produced omni-channel marketing elements and messaging for national print ads, social media, digital email, web and in store. I maintained constant and clear communication throughout the assignment.

The new Collection by Michael Strahan for JCPenney needed a new voice and clear message. I crafted promotional, as well as editorial messaging to introduce this new line in direct mail and digital platforms.

I helped to create content for the first JCPenney blog. Working with various partners we developed a content calendar and established engaging content that aided in SEO strength and online growth.  

As the lifestyle editor at DallasChild magazine I developed new story ideas for three publications in the Dallas/Fort Worth metroplex. I coordinated story development with multiple writers overseeing content, proofing and execution.

As a brand manager for slow cooking start-up, The Crockin' Girls, I wore many hats. I managed all social media channels and online community of nearly one million Facebook followers and 60k members, Icrafted daily emails and all promtional print pieces. I served as the editorial lead for a Barnes & Noble Bestselling cookbook and two national magazine publications. I worked closely with a development team to create a new website and I coordinated all events and press, including appearances on QVC and regional morning shows.